I help doulas & midwives thrive with websites that attract clients.
Hi, I'm Sarah Juliusson, also known as The Website Doula. As a doula or midwife you are forever in search of new clients, even with a base of loyal past clients who adore you. Having a website that actually works for you is essential.
With 34+ years in the birth world, I have devoted the past 15+ years as a web designer & strategist for birth workers (birth and postpartum doulas, midwives, agencies, birth centers & more). Here you will find website strategy packages, SEO plans, DIY tools & courses, and plenty of free resources. You're in the right place.
If you built your website (or paid someone to), and it isn't working for you, it's not you.
It's your website.
You likely have already spent long hours trying to figure out what, exactly, is the missing ingredient - and how to fix it.
You need to:
I've seen the same mistakes & missing key elements on hundreds of doula & midwife websites, even ones built by high-priced designers. It doesn't matter how pretty your site may be. Almost always, the problem is found in the bones of your site; the website structure, the pathways to conversion, and whether Google & AI can find you at all.
I created The Overdue Website Audit framework to help birth & postpartum professionals understand the exact changes they need to make on their website to see a shift from crickets to inquires from ideal new clients showing up in your inbox.
Yes, you really can have a website doula!
From 1992 - 2012, I was a doula and childbirth educator, trained as a midwife, and even got a Master's in Perinatal Nursing. I know and love birth work. Along the way, I discovered my inner tech geek and learned web design. Since 2011, I've been helping birth and postpartum professionals, including independent doulas, midwives, agencies, and birth centers, build websites that actually bring in clients.
My web design and strategy services are, of course, infused with the spirit of a doula: collaborative and caring. It was only natural that I would call myself The Website Doula. And yes, I'm the only one!
In my 15+ years as The Website Doula I have watched the whole industry evolve from solo doula and midwife practices to thriving agencies, collectives and birth centers.
It is my great honour to now help birth and postpartum businesses around the world with website strategy and design. I want to help you reach more families in need of your care. My clients range from small solo practices to multi-million dollar agencies. I'm here to help you finally have a website and marketing strategy that is everything you need, and more.
"You're definitely more than a website designer, the term Website Doula fits well." - L.M., Birth Doula
"She became a strategic partner, using her deep industry expertise to thoughtfully contribute to our broader growth plans." - K&B, Doula Agency Owners
"We TRIPLED our consultation numbers."- Dr. Kaleen Richards, DNP, CNM, Birth Center Owner
Sarah is an incredible website designer and visionary partner, with a treasurable work ethic. She's reliable, timely and works dilignetly on all things needed for a beautifu, functional and successful website. My organization and business has worked with her for all of our website design/build needs and everytime she captures exactly what we're anticipating. I highly recommend The Website Doula for any of your webiste needs!
Sarah is so knowledgable, warm, helpful and professional. Not only did she give me wonderful support and guidance but she was very consistent in her gentle nudging and encouraging me to get my site done. I am SO happy with how my site turned out and I couldn't have done it without her. Thank you Sarah for being such a pleasure to work with, I am very grateful.
Working with Sarah on my website was the best decision I made for my business this year. Websites are so important for those of us that are self employed and being able to have someone who can explain and audit your website content is golden! Trends online are always changing. Sarah is well versed in google and AI search engine compatibility. She will always be my first call for website updates and upgrades.
If only I could give Sarah -the Website Doula 100 stars! I can't speak highly enough about her professionalism, her attention to detail, or her general demeanor and ease of collaboration. I have actually worked with Sarah across several businesses over many years and won't hire anyone else. If you are looking to make a simple website, create something big and beautiful or are just looking to refresh your current online presence - The Website Doula is who you need. From idea to creation to birth of your website--Sarah gets 5 stars! (Jodi-CEO of Michigan Family Doulas)
Working with Sarah was one of the best investments we have made for our business. While the website she built for us is absolutely amazing—beautiful, functional, and exactly what we wanted—Sarah offers so much more than just technical skills. She truly lives up to the title 'The Website Doula.' throughout the process, she became a strategic partner, using her deep industry expertise to thoughtfully contribute to our broader growth plans. She didn't just build a site; she helped us shape the future of our business. If you are looking for someone who brings both design talent and business wisdom to the table, I highly recommend Sarah.
Sarah is one-of-a-kind. She is wonderful, genuine and fully invested in collaboratively supporting your business(es). I greatly appreciate all of her savvy advice, and the wonderful professional relationship we've built over the past 6+ years!! I could not have built my businesses without her. I highly recommend Sarah's website development work and marketing expertise!
I recently hired Sarah for a website overhaul, and she truly doula'd me through the whole process. From our first meeting it felt like she understood what I wanted, and she was ready to jump in right away. Sarah was incredibly communicative at every turn, and it felt like we were a great team. I had created my original website 10 years ago and it was fine, but Sarah's upgrade is night and day. I chose to get a large package that also included SEO research, email welcome sequence setup, and more. There's absolutely no way I could've done all that on my own. With Sarah's expertise, creative eye, and hand-holding every step of the way, my website now reflects my business is an amazing way. I raised my prices immediately after my new site was published because the website now reflects the professionalism and excellent care our clients get when working with us. I couldn't recommend Sarah highly enough!!
⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding experience! Working with The Website Doula to recreate and rebrand our Tree of Life Birth and Gynecology website was one of the best decisions we’ve made for our practice growth and development. Walking through which Archetype we wanted our clients to feel helped align our staff and is felt throughout the new website. The new website is not only beautiful and authentic with our brand—it has TRIPLED our consultation numbers and dramatically increased community awareness of our services. Our clients constantly comment on how easy it is to navigate and how warm and welcoming it feels. Her professionalism, communication, and attention to detail were exceptional from start to finish. If you're looking for someone who can elevate your online presence, re create a brand you feel proud of, and help your practice grow, I cannot recommend The Website Doula enough! Dr Kaleen Richards, DNP, CNM, APRN
I highly recommend working with the Website Doula! We reached out when we were expanding our business and looking to grow. At first, we were a bit hesitant—redesigning our website felt like a big decision, and we wanted to be sure we found the right person. It was important to us that our mission and values came through clearly and that our site felt welcoming and appealing to our customers. Our experience with the Website Doula has far exceeded our expectations. I truly couldn’t recommend her more. If you’re on the fence, stop debating and hire the Website Doula now! Hiring the Website Doula was one of the best decisions we have made for our business!
Sarah has been incredibly helpful in updating my website. As a lactation consultant in private practice, I've often felt confused about what to include on my website to make my potential clients' experience the smoothest and to optimize how I show up in search engines. Sarah has given me so much clarity on what this should look like. I was amazed by the depth of the suggestions Sarah offered for updating my website. Her feedback is always thorough and insightful, and she stays up-to-date on the latest recommendations for SEO and website design, including considering how AI will pick up your site. I highly recommend Sarah to any health and wellness owners looking for expert support on their website and SEO.
I have helped hundreds of wonderful birth and postpartum business owners like you launch websites that helped them meet - and exceed their business goals. It's time for expert support.
“We don't have to do all of it alone. We were never meant to.”
BRENÉ BROWN
Rising Strong: The Reckoning. The Rumble. The Revolution