Your doula website should be bringing you clients. Is it?
It's not you, it's your website. With 34+ years in the birth world, Sarah Juliusson has devoted the past 15+ years as The Website Doula - fixing websites that don't work for doulas, midwives, agencies, and birth centers.
You have questions...
You built your website (or paid someone to), and it still isn't attracting clients.
Maybe you're not showing up in search. Or people are landing on your site but still not reaching out. Perhaps your menu navigation made sense when you built it, but now it's a maze.
You're not imagining it. I've seen the same patterns on hundreds of doula & midwife websites, and the real problems are almost never about the design. Instead, it's the strategy underneath - how your site is structured, if the path to hiring you is clear, and whether Google & AI can find you at all.
I created The Overdue Website Audit framework to help birth & postpartum professionals understand the exact changes they need to make on their website to see a shift from crickets to great new client inquiries showing up in your inbox.
I build strategic websites for birth and postpartum professionals.
and... I've doing it long enough (15+ years) to have watched the whole industry evolve from solo doula and midwife practices to thriving agencies, collectives and birth centers.
Independent Doulas & Midwives
Grow your skills with the Website Doula School, or get 1:1 website support.
Your website used to work for you, but your business has grown, and the website hasn't kept up. Or, your design is lovely, but even you can't find your business on Google. Maybe you're just starting out in birth work, building your own website and want to do it right.
Birth Centers & Midwifery Groups
Website strategy & local SEO services for your clinic or birth center.
Your birth center or midwifery clinic has a location and a growing team. You need to show up when families search for local birth options, and, your site needs to reflect your full scope of care — pregnancy, postpartum, fertility & IVF, and well-body care.
Doula & NCS Agencies and Collectives
Website strategy, local SEO, location expansion & more for growing agencies.
You're running an agency with a growing team, and your website needs to keep up. It should clearly reflect your expertise, showcase your services, and smoothly handle new client inquiries. You want your website to feel like a support, not a burden.
Having the clients you are meant to work with find you online and want to hire you is the BEST feeling.
What are you waiting for?!
"You're definitely more than a website designer, the term website doula fits well." - Liana
"She became a strategic partner, using her deep industry expertise to thoughtfully contribute to our broader growth plans." - Kaitlyn & Brian
"We TRIPLED our consultation numbers."- Dr. Kaleen Richards, DNP, CNM
I cannot say enough good things about our experience with Sarah. We used her to make improvements to our existing website. We needed someone with vision and planning and we found it with Sarah! As a doula, it felt soooo good to be on the receiving end of such thoughtful professional guidance, she really doula-ed us through the process. We are already seeing more interviews with ideal clients, and she left us with a plan to keep our website growing and developing. It was worth every penny.
Where do we begin with Sarah? Do we call her the website angel or the website genius? Owning two businesses, we've collaborated with numerous professionals, encountering a vast range of experiences. Without a doubt, Sarah stands out as one of the most competent and self-sufficient individuals we've had the pleasure of working with. Her impeccable work speaks for itself, and we have complete trust in her design acumen and suggestions, which significantly simplifies our decision-making process. When we ventured into our second business, budgetary concerns initially led us to opt for a more affordable web builder. However, this decision quickly backfired, resulting in numerous challenges. Without hesitation, we turned to Sarah to salvage and perfect our website. After grappling with so many complications, Sarah's assistance felt like a gust of fresh air, accompanied by her undeniable expertise. We genuinely cannot emphasize enough the quality of her work. If you're on the fence, just hire her. You won't regret it!
I adored working with Sarah and would recommend her with enthusiasm. As a new entrepreneur, I have prioritized working with people who invest in my business instead of simply completing a task. Sarah is that person. Sarah taught me an evergreen skill invaluable to my business -- storytelling marketing. A website's design only matters if its language is relatable, compelling, and easy to read for your intended clients/customers. Sarah took a substantial amount of time to help me develop this skill before proceeding with the website's design, which I continue to appreciate (and admire her patience). I have already used this skill in other parts of my business and have realized the return on investment. Further, Sarah's ways of working included listening actively, understanding the nuances of my vision and business, and making sure I thought of what may be absent from my plans (but shouldn't). These attributes and more are what set her apart. Sarah not only worked with care, but she also executed with precision. In designing my website, Sarah pushed the bounds of my creativity while respecting my boundaries. She showed patience and was honest as I provided feedback during the iterative process, and she did not stop working until both of us were happy with the final design. When I think about the growth of Thrive Architects, I cannot do so without The Website Doula and Sarah. I am grateful.
I recently hired Sarah for a website overhaul, and she truly doula'd me through the whole process. From our first meeting it felt like she understood what I wanted, and she was ready to jump in right away. Sarah was incredibly communicative at every turn, and it felt like we were a great team. I had created my original website 10 years ago and it was fine, but Sarah's upgrade is night and day. I chose to get a large package that also included SEO research, email welcome sequence setup, and more. There's absolutely no way I could've done all that on my own. With Sarah's expertise, creative eye, and hand-holding every step of the way, my website now reflects my business is an amazing way. I raised my prices immediately after my new site was published because the website now reflects the professionalism and excellent care our clients get when working with us. I couldn't recommend Sarah highly enough!!
Sarah’s knowledge of website design and SEO is stellar, particularly as it relates to professional birth work. She is creative, efficient, timely, professional, and motivating. I have utilized her services for over eight years with consistently impressive results. Recently, she completed a necessary website overhaul and provided excellent support and guidance throughout the process. Every business needs The Website Doula!
Sarah has been my web designer for five years already. She is a wonderful listener and takes in your entire vision for the project. The interface she uses to exchange ideas throughout the process is very user friendly. Once the site is complete, Sarah has a clear process of orienting you to the site and its maintenance. She also offers many options for ongoing support after the design completion. Personally, Sarah's work has been extremely valuable for me. I have embarked on the journey of getting licensed in midwifery while I was launching my site. Sarah has offered extra support with the website and I know I could not be running my business while attending school full time without her support. Thank you so much for your vision Sarah. You are a brilliant and thoughtful designer.
We made the decision to rehire Sarah for our website, and we couldn't be more delighted with the results. Her dedication to her clients and meticulous attention to detail are unparalleled. As someone who tends to feel scattered and easily distracted, Sarah was able to break everything down into clear and manageable steps. The entire process felt organized and thoughtfully planned out. I frequently receive compliments on the stunning design of my website, and I owe it all to the expertise of the website doula!
Sarah, The Website Doula, and I have been working together for almost 2 years. Sarah totally revamped my doula agency website and SEO allowing my site to be found throughout the US. She has spent time guiding and coaching me on business strategies and walking me through processes that I don't (or don't want to) fully comprehend. She provides ongoing monthly support to keep my website up-to-date and running smoothly. Sarah continues to be my "go-to" person as I work on my nanny agency's website. Bottom line, Sarah is truly my doula when it comes to my website, online courses, SEO...and even self-care and work/life balance. It's not easy to find techy people who understand our industry--she does! I have spent a lot of money on coaching and business assistance over the last 7 years. I can honestly say, every penny spent on Sarah's support has been unequivocally worth it. We "get" each other and that relationship is invaluable!
For years, we have had the privilege of working with Sarah, the talented website doula. Her name perfectly captures her role: providing invaluable 1:1 support before, during, and after the "birth" of a new website. Sarah’s expertise extends far beyond the technical aspects of website creation. From guiding you through the setup process to optimizing SEO, choosing colors, formatting, and offering insightful suggestions you never would have considered, Sarah does it all. What sets Sarah apart is her wisdom and thoughtfulness. She takes the time to thoroughly address any questions you may have, ensuring you feel supported every step of the way. Not to mention at the end you have an absolutely stunning website. All you need to do is check out some of her work and you'll be sold. [Although I may be a little bias, I was her first customer, over a decade ago. You literally can't go wrong choosing the website doula.
If only I could give Sarah -the Website Doula 100 stars! I can't speak highly enough about her professionalism, her attention to detail, or her general demeanor and ease of collaboration. I have actually worked with Sarah across several businesses over many years and won't hire anyone else. If you are looking to make a simple website, create something big and beautiful or are just looking to refresh your current online presence - The Website Doula is who you need. From idea to creation to birth of your website--Sarah gets 5 stars! (Jodi-CEO of Michigan Family Doulas)
Sarah is an incredible website designer and visionary partner, with a treasurable work ethic. She's reliable, timely and works dilignetly on all things needed for a beautifu, functional and successful website. My organization and business has worked with her for all of our website design/build needs and everytime she captures exactly what we're anticipating. I highly recommend The Website Doula for any of your webiste needs!
Working with Sarah was one of the best investments we have made for our business. While the website she built for us is absolutely amazing—beautiful, functional, and exactly what we wanted—Sarah offers so much more than just technical skills. She truly lives up to the title 'The Website Doula.' throughout the process, she became a strategic partner, using her deep industry expertise to thoughtfully contribute to our broader growth plans. She didn't just build a site; she helped us shape the future of our business. If you are looking for someone who brings both design talent and business wisdom to the table, I highly recommend Sarah.
I highly recommend working with the Website Doula! We reached out when we were expanding our business and looking to grow. At first, we were a bit hesitant—redesigning our website felt like a big decision, and we wanted to be sure we found the right person. It was important to us that our mission and values came through clearly and that our site felt welcoming and appealing to our customers. Our experience with the Website Doula has far exceeded our expectations. I truly couldn’t recommend her more. If you’re on the fence, stop debating and hire the Website Doula now! Hiring the Website Doula was one of the best decisions we have made for our business!
Sarah’s website design skills are beyond anything I could have imagined! Upon seeing her business name “The Website Doula”, that said it all to me. I instinctively knew right then she was the perfect person to help me create an amazing energy healing website. When we did meet, I felt an instant rapport with her. She is/was so friendly, caring, confident, supportive and super creative. Her wisdom, helpful suggestions, and organization were a godsend and she quickly grasped what I was looking for and how I could best represent who I am, what I do and how I do it. I also found her to be very patient, understanding, a great listener and always responsive whenever I needed her. I remain forever grateful to Sarah for all she did to create and build such a gorgeous site for me. In fact, clients often tell me how much they love the look and feel of my site as well as the ease of use throughout. This brings me great joy! People have and continue to find me from all over the world and I credit her outstanding work as to why I have been blessed with the amazing healing business that I have. Thank you ever so much Sarah!!!
⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding experience! Working with The Website Doula to recreate and rebrand our Tree of Life Birth and Gynecology website was one of the best decisions we’ve made for our practice growth and development. Walking through which Archetype we wanted our clients to feel helped align our staff and is felt throughout the new website. The new website is not only beautiful and authentic with our brand—it has TRIPLED our consultation numbers and dramatically increased community awareness of our services. Our clients constantly comment on how easy it is to navigate and how warm and welcoming it feels. Her professionalism, communication, and attention to detail were exceptional from start to finish. If you're looking for someone who can elevate your online presence, re create a brand you feel proud of, and help your practice grow, I cannot recommend The Website Doula enough! Dr Kaleen Richards, DNP, CNM, APRN
I was referred to Sarah and told she was the best of the best! She absolutely did not disappoint! I reached out to other website designers and none of them were a good fit in terms of helping me with SEO. Sarah was a perfect fit! She is incredibly knowledgeable on this is very complex topic. She used her extensive knowledge to build me a brand new website that both looks beautiful but also will preform the best, especially when it comes to search engine optimization. She also gave me a myriad of tips when it comes to naming my images, resizing them, and creating blog posts, all which are incredibly important in when it comes to clients finding me as a wedding photographer. She made the incredibly complex process of building a new website stress free and seamless. She was also incredibly patient will all my questions. I will forever be grateful for all her help and I am so in love with my new website!! Thank you Sarah!
Sarah is one-of-a-kind. She is wonderful, genuine and fully invested in collaboratively supporting your business(es). I greatly appreciate all of her savvy advice, and the wonderful professional relationship we've built over the past 6+ years!! I could not have built my businesses without her. I highly recommend Sarah's website development work and marketing expertise!
Sarah has been incredibly helpful in updating my website. As a lactation consultant in private practice, I've often felt confused about what to include on my website to make my potential clients' experience the smoothest and to optimize how I show up in search engines. Sarah has given me so much clarity on what this should look like. I was amazed by the depth of the suggestions Sarah offered for updating my website. Her feedback is always thorough and insightful, and she stays up-to-date on the latest recommendations for SEO and website design, including considering how AI will pick up your site. I highly recommend Sarah to any health and wellness owners looking for expert support on their website and SEO.
I had a wonderful experience working with Sarah. She was able to take my very rough ideas and transform them into something that was reflective of my business, brand, and personality. Sarah takes care of all of the details - the usability, the aesthetic, the functionality... I've had my website live for over a year now and receive compliments often on how lovely and easy-to-use the website is. She's a wealth of information and has a calm, knowledgable demeanor. It was a pleasure working with Sarah and I recommend her highly!
Sarah is so knowledgable, warm, helpful and professional. Not only did she give me wonderful support and guidance but she was very consistent in her gentle nudging and encouraging me to get my site done. I am SO happy with how my site turned out and I couldn't have done it without her. Thank you Sarah for being such a pleasure to work with, I am very grateful.
Sarah did an amazing job redesigning our large and complicated website. We knew for many years that our site was outdated and needed to a major overhaul, but the thought of finding the right web designer was confusing and overwhelming. When we met Sarah during her presentation at the 2023 DONA Conference we knew immediately that she was the right match for us. Sarah deeply understood the work that we do at Beautiful Birth Choices and was extremely dedicated in designing the perfect site that clearly represented us and the work we love to do. Sarah is extremely knowledgeable, experienced, well organized, easy to communicate with and met every deadline. Our site redesign was a huge project. We highly recommend The Website Doula and couldn't be more delighted and satisfied with our new site and the process of making it happen!
Over the past 15 years I have helped hundreds of wonderful birth and postpartum business owners like you launch websites that helped them meet - and exceed their business goals. We are not meant to do this on our own. It's time for expert support.
Yes, you really can have a website doula!
Hi, I'm Sarah Juliusson, also known as The Website Doula. For over 15 years, I've helped birth professionals — independent doulas, midwives, agencies, and birth centers — build websites that actually bring in clients.
Before that? From 1992 - 2012, I was a doula and childbirth educator, trained as a midwife, and even got a Master's in Perinatal Nursing. I know and love birth work, and my web design and strategy services are, of course, infused with the spirit of a doula: collaborative and caring.
It is my great honour to now help birth and postpartum businesses around the world with website design and strategy to help them reach more families in need of their care. My clients range from small solo practices to multi-million dollar agencies. I'm here to help you finally have a website and marketing strategy that is everything you need - and more.