The Overdue Website Audit

Here are a few questions to consider to guide your decision:

How do your doula clients find you?
If most are through word of mouth, that's a sign you are really good at what you do (yay!) but your website isn't doing what it could for you.

When you go to an incognito browser and search for [your service] + [your town], do you show up within the first few results?
If not, chances are good people aren't finding you through organic search, which means lost opportunities for great clients. Simple changes to your site content & backend settings can help, if you know what they are and where to place them.

If you ask ChaGPT who the best doula is in [your town] for parents having a VBAC (or whatever your areas of expertise may be) does it recommend you as a great option?
If yes, great! Now see if the information it shares is accurate. If not, who is it recommending? What have they done differently with their site in order to show up here? An audit will help you find the missing elements.

Is your practice full, or are you forever at at 50-75% of your ideal client load and navigating the ups and downs every month
It's frustrating, I know. Your website should be helping attract more new clients while you sleep, and even increase the conversion rate of the inquiries you already have.

Do you love it when people say they found you through your current doula website, or does it make you cringe with embarrassment?
The normal lifespan of a website is about 3 years. It's pretty normal to wake up one morning and no longer love the site you originally adored. Your practice changes, design changes, tech standards change... I help you find the secret sauce to make sure your site can still work for you. I have clients with sites built over a decade ago that are still working beautifully for them!

Things change quickly in the online world, and a website that was in perfect shape a year ago, may already have issues that could be impacting your SEO, site speed, & client conversion.

And depending on how it was built, there may be inherent issues with the site structure, copy, or SEO settings keeping you from attracting more clients.

The website audit will identify all the changes, big and small, needed to transform your website from functional to strategic..

You can! Below you'll find an overview of what to look for with helpful blog posts on each section. Still, most people find it's hard to see their own site clearly. That's the part I'm good at.

The audit is a report. You can do the fixes yourself or hand the report to your web person or another designer who specializes in your platform such as WordPress, Squarespace, Wix or Showit.

Yes. The ten categories of The Overdue Website Audit can be applied to any local service business website.

Once every two years for a thorough check is a good rhythm. More often if your services change a lot. We all change & grow as practitioners, and your website may fall behind your emerging business model and target audience. As well, the content norms for SEO & AI, and the technical standards of websites shift every year.