The DIY Website School
Free & paid webinars, courses & resources to help your website and online marketing attract great clients.
What do you want to do for your website?
Use Your Google Business Profile to Show Up Online
Your Google Business Profile is easily one of the most underused tools doulas and midwives have to attract new clients. It's free, easy to use, and 95% of you are not taking advantage of what it can do for you. This is the #1 way to support your website's visibility on Google and AI, even if your business is smaller or newer than others in town!
Get your Complete Guide to Google Business Profiles and learn how to properly set up your account for your location (even if you don't have a street address!), get verified, and boost your visibility with of all the hidden features that most doulas & midwives don't know about. Includes a PDF guide and video tutorials.
The Ultimate Home Page Birth Plan
Your home page is the first thing a family sees when they’re looking for support. The Home Page Birth Plan has everything doulas and midwives need to build a home page that actually shows up in search and books clients, laid out step by step. No more guessing what you need to change to see results.
You’ll know what goes at the top, what to say so the right families feel seen, and where to put your calls to action so reaching out feels easy. It also covers the strategies you need to show up in local SEO and AI search. Think of it like a birth plan for your home page! Plus, bonus guides for your header, menu and footer!
Search & AI Visibility 101 for Doulas and Midwives
Struggling to show up in search results? This SEO & AI mini-course is for doulas and midwives who know they need to show up online but feel overwhelmed by the technicalities.
You’ll learn how families actually search for birth support now, on Google and in tools like ChatGPT, and why AI might skip right past your site. We’ll cover the simple fixes that help both Google and AI find you, trust you, and send the right clients your way. No advanced tech skills needed. You’ll know exactly what to work on first so local families can find you online, and you can go back to doing what you do best.
Use your blog to improve search results.
The Blogging for SEO ebook includes 20 pages on how to establish your blog strategy, choose topics & format them for SEO. Every single blog post you write creates a new pathway for clients to find you. Get started today!
6 KEYS TO A HEALTHY WEBSITE
Have you reviewed your website lately? Updated it? Can’t remember? THAT MIGHT BE YOUR FIRST CLUE THAT NOW IS THE TIME!
I know you want your clients to have the very best online experience they can when they first discover you. Your site health matters to Google too, as it uses health criteria to help decide where to show you in search rankings.
Your website can be your most powerful business-building tool. BUT... IS IT?
Download your copy of my FREE GUIDE: 6 Keys to a Healthy Website today!
On the long list of things to figure out when managing your birth or postpartum practice, SEO likely feels relatively overwhelming. One of my goals as the Website Doula is to help you feel excited about SEO, not daunted. I see it as a creative business tool, and it has helped me better shape my services to my ideal client, improve the language on my website and branding, and craft my blog strategy. You see, SEO is way more than figuring out keywords and being noticed by Google – it’s also about ensuring that families that click on your links feel right at home and take the next step to hire you.
Below you’ll find the download button for your free copy of Blogging for SEO. I encourage you to ALSO check out my Search Engine Optimization eCourse for Birth Pros. Ten value-packed lessons with easy-to-understand information on how to help your website show up well in search, practical handouts and bonus resources.
Passing the Grunt Test: Simple steps to make sure your website works for you.
Thanks for choosing my workshop! As doula trainers, you are supporting hundreds of new doulas each year, and I know how important it is to you that they succeed.
The simple steps shared in this workshop will help you reach more doulas for your trainings AND guide your new doulas to be more effective in their marketing.
If you want to chat about your own website or marketing needs, I encourage you to book a free consult with me below.
Below you’ll find the download button for your free copy of my About Page Worksheet. I encourage you to ALSO check out my Website Birth Plan ebook, full of content and design guidance for every page of your website. You will also get my monthly (or so) newsletter full of free tips for your birth or postpartum services website.
From Leads to Lovely Clients...
Using Email to Grow Your Business
Here's a hard truth: 95% of the people who land on your site are not ready to buy. And yet... 50% of them are actually ARE a great fit but simply not ready to take the next step.
In this FREE guide, you'll learn a simple email sequence using StoryBrand marketing techniques to convert leads into lovely clients.
It's easy to feel stuck when trying to choose colors for your brand or website...
Finding the right blend of colors isn't easy. I know, because almost all of my new clients come to me struggling with this very question.
While it would be really nice to invest in a full brand package, you need to prioritize where you spend your money. In this FREE workshop you'll learn my 3 easy steps to pick the color combination your brand needs to shine.
In just 20 minutes I'll teach you 3 simple ways to pick your brand colors with confidence.
Are you ready to find the perfect blend that your audience will love?
Don't let choosing website colors keep you from putting your business out there in the world. Watch my FREE workshop below!
DOWNLOAD YOUR FREE GUIDE TO AI SEARCH VISIBILITY!