Website Strategy

QUICK SUMMARY: Video helps birth workers build trust before a family ever reaches out. A short video lets families hear your voice, see your face, and get a feel for your care. The best videos for doulas and birth pros are a short intro, a “what to expect” video, a video about your specialty, and…

If you are a doula, midwife, lactation consultant, or birth center owner, your website needs to do more than look nice. It needs to build trust fast, reflect your values, and speak clearly to families in a vulnerable season. Choosing a web designer who specializes in birth and postpartum professionals helps you create a site…

If you are a practicing birth or postpartum doula or midwife today, the bulk of your client base is currently in the age brackets between the ages of 20-45. They grew up with technology and the internet and are considered to be “digital natives”, and tend to be both highly dependent and extra savvy in…

The logistics of getting started with building your website can feel overwhelming at the outset. If you’ve seen someone on a forum casually mention “domain registration” and you’re not even sure what domain names are, or how to do domain registration the right way, let alone how to choose domain names or connect them to your eventual…

Building an effective doula website isn’t just about having a cute logo or snazzy colors. For birth and postpartum professionals, a well-crafted online presence means the clients you are meant to serve can find you online & feel excited about hiring you. With this guide, I’ll walk you through how to choose the perfect website…

Hot tip: While your health and wellness business may have a bounty of amazing services & resources to share, you need a simple website design to convert visitors into clients. Don’t worry, simple website design doesn’t mean basic, or boring. It means we’re making it as simple as possible for site visitors to become favorite…

Do you love that feeling of waking up in the morning and finding new bookings for your health and wellness business that came through your website? If that isn’t happening for you (yet!), then keep reading! In the competitive landscape of local wellness businesses today, having the best health and wellness website in your region can be…

How does your website work for you? I mean really WORK… Does it lead to the sound of “crickets” in your business, or a steady flow of awesome client inquiries who become beloved clients? TRUTH: Your website is the key link between your holistic practice and all the lovely people out there who would love…

It is my belief that a website is best used as a living, active tool in support of your wellness business.  A well-designed website will actually help potential clients take the next steps to learn more about your care. If you offer free consults as a pathway to convert warm leads into clients, here are…

We focus so much on building our lovely websites that it may come as a surprise to realize you’re not quite sure how to take down a website! I got the loveliest email from a longtime client last week. She is ready to retire, and it is much deserved after many years of supporting her…

I’ve seen a lot of doula websites in my years as a birth professional and website designer, and unfortunately a lot of them are almost exactly the same. Sure, the colors, logo & photos might vary, but the actual content tends to be boringly standard and predictable. While this might give an accurate idea of…

I met with a potential client recently. Built in 2017, her site has reached a point where it is time for a website refresh. The technology is no longer current. The backend has tools she’s no longer using. There is information that no longer matches her services. Photos of her young kids who are now…

As a website designer (aka website doula…) I get the calls from the doulas who are ready to throw in the towel after months of wasted time trying to figure out whatever website platform they have chosen. I get the calls from the doulas whose websites have been live for a year and haven’t resulted…

Whenever I meet with a potential client who is just starting out in their practice, the question “Do I really need a website?” inevitably comes up. There are SO MANY “should haves” when you’re just starting out – from business cards to social media, and of course a website… Then the website brings up 1001…

Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is absolutely Key to your success as a practitioner, and that little green padlock can work wonders.…

Does your website have a contact form? If so, great!  It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great tips on how to set…

I took a writing course this fall, learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As we dove into exploring writing…

By the time potential clients contact you for an interview, they should already be coming from a place of connection and excitement to work with you. They are already well down the pathway to wanting to hire you.

The about page is one of those that too often feels like an after thought on wellness websites, much like the resources page. (See my guide to your resources page here!). The standard format seems to be a quick introductory paragraph, a list of trainings & credentials, and perhaps a photo or two. While the…

Oh the resources page… Perhaps the most under-utilized page on doula websites, usually consisting of no more than a list of linked resources for pregnancy and birth. But isn’t that what a resources page is SUPPOSED to be, you ask?  Well yes, and no. Yes, you want to provide great resources to site visitors and…

If you’re a doula, chances are you don’t rent office space where you can meet with clients. While the majority of midwives, and massage therapists, childbirth educators, and prenatal yoga teachers do have spaces they can call their own, or at least share with other practitioners, doulas tend to live in a more fluid work…