SEO & AI

Ok, so you finally worked up the nerve to open Google Analytics. Clicking around, you find something called “bounce rate.” And it says 72%. Seventy-two percent of people are BOUNCING off your doula website? OUCH. Take a breath. A high bounce rate isn’t always a problem. Sometimes it’s a sign your page did its job.…

Let’s talk about why posting on your Google Business Profile is one of the simplest things you can do to get found by more local families — and how to make it easy enough that you’ll actually do it. If you’ve claimed your doula business Google Business Profile and filled out the basics — your…

You may have noticed something feels different lately about how clients are finding you. People are asking questions out loud to ChatGPT instead of typing them into Google.And sometimes they decide who to contact before they ever visit a website – just based on AI’s advice. AI search visibility suddenly matters – a lot. More…

Note: This post includes affiliate links to SEO research tool Ubersuggest. Backlinks and local citations help search engines trust your doula website, which means better rankings and more of the right families finding you. In this post you’ll learn what backlinks and local citations are, why they matter for birth and postpartum doulas, and simple…

Curious how to make your blog posts show up in the AI overviews so more families can find you? Yes — you can format your blog so it’s more likely to show in AI-powered answer boxes and on ChatGPT. Bonus? It’s easier than you think! This guide walks you through simple, non-technical steps to be…

As a midwife or birth center owner, you have a unique challenge when it comes to marketing your services. You have to continually find new families – every single month – to make sure you are at full capacity with your clients year-round. Strong local SEO for your midwifery practice or birth center is absolutely…

Every single day, expectant parents are looking for support like yours online. Can they find you? Just having a beautiful and informative website isn’t enough. It needs to show up in search results when people go searching. But how to do that??? I get calls every week from birth and postpartum doulas like you looking…

As a health and wellness professional, standing out in search results can be a real challenge, especially if you’re in a larger metro area with many other similar service businesses. Learning how to rank for near me keywords in SEO is an essential part of showing up in local search. Clients seeking immediate and nearby…

It’s hard to resist, I know… So often the moment we launch a new website, clients immediately hop on google the next morning expecting to show up #1 on page 1 of search results. Or at least somewhere on that page! Or the next page perhaps? Somewhere on google? Anywhere on google! I get it.…

You’re pretty much not going to like what I have to say here. You might find it disheartening, dismaying, disempowering, disappointing, and likely a few other dis- words I’m not thinking of at the moment. Admit it – you’ve Googled yourself (along with a few exes…) It is interesting to see what comes up, and…

I’m not sure “Fast Websites Have Better SEO” would make much of a tshirt slogan, but the benefits of site speed are worth paying attention to. Did you know that 40% of people abandon a website page if it doesn’t load in less than 3 seconds? THREE SECONDS y’all. I can’t even say Supercalifragilisticexpialidocious in…